Introducing…
Winners Only Luxe
The only way to get DAILY coaching and accountability from me – for less than £2 a day!
Dear friend,
If you’re ready to break a LIFETIME of bad habits…
And have the biggest transformation of your life…
Then STOP what you’re doing and read every word on this page.
My name is Matty Davies and I want to tell you about a new opportunity where you can have me “in your corner” holding you accountable every single week.
If you’ve got the commitment…
And if you’re serious about making a change in your life, then I’d love to help you burn fat, build muscle, and get in the shape of your life.
And…
I’ll even GUARANTEE that you’ll have your biggest transformation to date… in just 66 days from joining Winners Only Luxe (my new coaching program).
I’ll tell you why I’m so confident in a moment.
But first…
Let me tell you how I helped Dan Z
lose 14 kg… in just 56 days!
Dan Z came to me after trying for about 3 years to get in shape.
He had all the knowledge and was very strong but his diet and discipline let him down, so I could see that his potential was being wasted.
After we started his program, about 2 weeks in, I could see that he wasn’t putting in the work.
And I had to tell him straight…
“Either step up and be the man you know you can be, or accept where you are now and be a failure! It’s your choice but we both know you are meant for so much more.”
He ended up losing 14 kg in two months!
Dan Z is no longer a client of mine…
But we built his habits in such a way that he is going from strength to strength without me!
He’s gotten EVEN MORE disciplined and focused since he finished my program (he now holds himself accountable)…
He’s recently landed the job of his dreams, and now he tells everyone that I was the one who got him “back to his old self!”
Right now, Dan Z weighs just over 90 kg, which means since training with me he’s lost around 28 kg of body fat… without losing a shred of muscle mass at all!
The best thing about this story is that Dan not only lost the weight… but he kept it off for good!
He’s built Winners Habits and continues to succeed even today…
Dan took me for dinner the other day to thank me for everything that I’ve done for him!
I’ve worked with thousands of people over the last 14 years…
But Dan stands out as one of the best transformations I’ve ever seen.
And it all comes down to this…
With Dan, I didn’t focus too much on the workouts, diet, or nutrition – although they’re important – instead, I focused on building Dan’s habits.
(Yes, we sometimes had “tough conversations” but if you ask Dan, he’ll tell you it was 100% worth it!)
From experience working with over 3,000 clients…
I’ve noticed that focusing on habits gets THE BEST transformations…
Transformations that last!
I can’t tell you how many people I’ve helped lose weight, get ripped, or gain muscle mass…
But then when you fast-forward six months, they’ve gone back to square one.
Honestly, it’s one of the most frustrating things to see as a coach.
You know when you work HARD to lose 2 or 3 kg… and then put it ALL back on within a few months?
It’s frustrating, right?
Exactly!
Do you know why this happens?
It’s because you didn’t fix the most important thing…
Your habits!
Habits are the root of our problems…
That’s why I’ve decided to launch a coaching program, where I help clients overcome their demons and show them how easy it is to build winning habits.
Motivation gets you started…
But habits keep you going…
And there aren’t enough coaches out there who teach you how to build WINNING HABITS!
Habits get you in shape and they KEEP you in shape for the long run.
Here’s why:
When you have the right habits you do the right things AUTOMATICALLY.
When you have the right habits you don’t need motivation, discipline, or willpower.
And everything else in life gets easier.
Winners Only Luxe is NOT about giving you a “crash diet” or an “8-week challenge”.
Believe it or not…
But 80% of people who do “crash diets” and “fitness challenges” put the weight back on!¹
That’s why my new coaching program is different…
It’s about helping you finally put an end to the YEARS of inconsistency and frustration with your results.
This is about showing you how to master your demons so you can make the right food choices, lifestyle choices, and exercise choices with ease.
And yes, before you ask…
Positive habits can be quite tricky to build…
… and bad habits can be hard to break.
But it’s only because you don’t know about…
The “war” that’s happening in your
brain right now…
That’s right! At this very moment, as I write this, there is a war happening in your mind…
And it’s preventing you from becoming your best.
Let me explain:
A few years ago at the University of British Columbia, scientists conducted a pretty strange experiment on the human brain…
They wanted to find out if we’re all born lazy.
So the researchers recruited 29 healthy young adults, and sat them in front of a computer…
All of the volunteers told the scientists that they really wanted to be active, even though none of them were.
Then, the participants were asked to control a stick figure avatar on the computer…
They were shown, one at a time, one of these images…
As you can see from the pictures, the stick man is either active or inactive…
Meaning: the stick man is either walking or running etc…
… or he is sitting/lying down.
Then, after being shown a picture, the participants had to move their avatar away from the active pictures and towards the inactive pictures… and vice versa.
Like this…
During the experiment, the researchers looked at what was happening in the brains of the participants… and it shocked everyone in the room!
They discovered that the participants’ brains had to work MUCH harder to move the avatar towards active pictures…
And found it very easy to move towards inactive pictures.
The study confirmed that…
Our brains are hard-wired
to make us lazy!
And this is happening in ALL of our brains… ALL of the time.
Think about it…
Why walk up a set of stairs if you can take the lift?
Why walk 15 minutes to the shop, when you can get in the car instead?
Why run a bath when you can be in and out of the shower in 5 minutes?
It’s because our brains are hard-wired to pick the easiest tasks that are less strenuous to do…
The path of least resistance…
That’s why the thought of getting dressed and going to the gym seems like too much effort.
And why eating clean and cutting out junk food seems impossible too.
Here’s the thing:
If you TRULY want to change your situation…
And if you know for a fact that you want to get in great shape…
Then you’ve got to understand that there is a BIG conflict of interests going on.
YOU want to become fit, healthy, strong, sharp, and lean…
But YOUR BRAIN has other ideas!
Your brain wants you to stay at home, watch Netflix, and eat pizza!
Like I said, there’s a war going on in your brain and you can’t stop it.
Your brain wants you to be idle…
Your brain wants you to sit down and relax…
Your brain wants you to take it easy…
And the only thing you can do to overcome this is build Winning Habits.
Forming positive habits is the only way I know of winning the war within…
It’s the only way I know how to override the “lazy brain”…
And in a minute, I’m going to show you how easy it can be…
I’ve been fascinated with helping clients master “habit building” for the past 14 years…
Habit-building has helped me remain in great shape, with a low body fat percentage, and a strong physique, through everything that life has thrown at me.
- I’ve suffered life-threatening health scares – I got told I could have brain cancer but it came out all clear…
- I’ve witnessed my dreams collapse before me – when I had to quit pro boxing and close down my gym…
- I’ve been scammed by business partners…
- I’ve suffered from depression and I’ve battled suicidal thoughts…
- I almost lost my Mother and was at the lowest point in my life…
Through it all, my Habits have pulled me through!
You see, when you have habits, the “ups and downs” are only small…
You don’t need to rely on motivation, discipline, or willpower to make the right choices.
Believe it or not, but 90% of the time, you will do the right thing.
You’ve just got to learn how to solidify a new healthy habit into your lifestyle.
Look, I KNOW this is going to be a huge game-changer for you when you see how simple it can be.
In a moment, I’m going to show you the system I developed for building habits like clockwork.
It doesn’t matter if you’re so unfit, you can’t walk up a flight of stairs without getting out of breath.
It doesn’t matter if you think you’re the laziest person in the world, who can’t stick to anything for longer than 2 weeks.
It doesn’t matter if you’ve got a “sweet tooth” and think you can’t give up junk food.
It doesn’t matter if you’re suffering from anxiety or depression…
Or if you’re so low on confidence that you wouldn’t even think about stepping inside of a gym.
The system I’ve created for habit building can help ANYBODY!
If you’re a beginner just starting your fitness journey…
Or if you’re experienced but need help getting back on track…
Winners Only Luxe is the place to be if you want to master your demons and learn my habit-building system.
I stand behind it 100%…
And I’ll guarantee that you’ll have the biggest transformation of your life in just 66 days from starting.
And if you’re wondering… “Why 66 days?”
It’s because, after spending over a decade trying to understand the “habit building” process, I realised something…
The popular idea that
“It takes 21 days to create a habit”
is a myth!
Charles Duhigg the author of The Power of Habit confirmed that there is no such thing as “21 days to create a habit”.
And James Clear the author of Atomic Habits also confirmed that it can take much longer than 21 days to form a habit…
In his blog, James Clear pointed to a fitness experiment² that examined 96 people who wanted to start a new “healthy habit”.
Participants were monitored every 12 weeks to see if the new habit “stuck” or not.
It was found that it took 66 days (on average) to form a new healthy habit.
Some people needed just 18 days…
And some people needed 254 days!
But 66 days was the average.
And by the way, these people didn’t have a system for creating habits…
They relied on willpower and motivation.
That’s why I can’t wait to show you what’s inside my habit-building program Winners Only Luxe.
Imagine being able to burn fat, get lean, get ripped… and maintain that physique…
All because you’ve mastered the art of forming Winning Habits!
Where you make the right choices, and do the right things effortlessly… on autopilot.
In the fourteen years I’ve spent helping clients, I’ve seen what works and what doesn’t work in the REAL WORLD.
What I’m about to show you isn’t theory…
It’s a process that’s already been tested with over 3,000 clients to date.
It’s a process that I call…
The Big 4
The Big 4 are the four critical things you MUST do to build Winning Habits in the shortest time possible…
So you can get where you need to be in 66 days or less.
Here’s what it’s all about:
Step #1 of The Big 4:
Create a Vision
Without having a solid Vision for what you want…
And without knowing WHY you’re doing what you’re doing, then you’re going to give up.
So in Winners Only Luxe, you get an important training about building a vision plan.
Before you get started with your diet, nutrition, and workout plans…
You need to know WHY you’ve decided to join the program… and WHAT you’re doing it for.
You’ll get the personal ‘Vision Exercises’ that I still use to this day, to keep me focused and on track with everything that I’m doing.
Step #2 of The Big 4:
Choose a Program
Based on your specific fitness goals, you can choose any of the 20+ pre-made workout programs in the Winners Only vault.
The Winners Only Vault is full of the most successful workouts that I’ve created for my 3,000 past clients… and they’re programs that I STILL use to get myself results.
If your goal is to burn fat and get lean… then I’ve got a program for that.
If your goal is to improve your cardio and get fit… I’ve got a program for that.
If your goal is to build insane strength and improve your lifts… I’ve got a program for that.
If you need to train at home… I’ve got a program for that.
If you want to rapidly build muscle… I’ve got a program for that.
If you’re just getting started… I’ve got a beginner-friendly workout for you.
The Winners Only Vault is a library of PROVEN programs for every situation… every person… at every experience and fitness level!
In my new coaching program, Winners Only Luxe, you’ll have access to EVERY single program in the vault… and I add a new program every month!
Plus: if you think a specific program is missing, or if you need something different to hit your goals, then you can submit a request and I’ll build a program to suit your needs.
Step #3 of The Big 4:
Build a Nutrition Plan
Most guys get this wrong…
But it’s important to match your Nutrition Plan to your Program.
In other words, you need to have a specific diet if you’re trying to burn fat, build lean muscle, or get jacked.
Listen: if your nutrition is wrong, you WILL NOT have your best transformation within the 66 days.
That’s why, in the program, you get access to a VITAL training.
It shows you the important steps to building a nutrition plan depending on your goals; the right diet, calories, and macros (protein, carbs, fats) that you should be eating.
And by the way…
Watching this training video is mandatory!
It’s part of your development to understand exactly HOW you’re going to get in the best shape of your life… and make it a habit to STAY in shape.
In the program, you’ll also get access to my Winners Only cookbook with over 200 recipes!
You’ll quickly realise that you can still eat tasty foods while losing weight.
You won’t need to eat boiled broccoli and chicken breast every day!
You can mix it up and reward yourself with a treat in the evening if you like.
This is supposed to be enjoyable, fun and easy…
The only problem is, right now, you probably don’t know how easy it is to control your food choices and eating habits.
That’s why the final step of The Big 4 is THE most important…
Step #4 of The Big 4:
Daily, Weekly, and Monthly
Accountability & Coaching!
As I said earlier, there’s a war going on inside your brain…
Your brain wants you to be lazy.
And sometimes, it can be too hard to rely on willpower, discipline, or motivation to get you through the day.
That’s why even professional athletes need fitness and nutrition coaches to hold them accountable.
So what about regular guys like me and you?
We NEED regular accountability and coaching.
You simply can’t do it alone!
That’s why in Winners Only Luxe we have multiple ways to hold you accountable:
Daily accountability: this is where I score you on the three core habits that will transform you as a person, and transform your physique.
Note: My “three core habits” are a secret, but will be revealed to you if you join the program.
You simply log into our Discord community, head to the ‘Daily Wins’ channel — and update the community with your progress. And at the end of the week, you’ll get a final score based on your efforts. As a group, and as a community, we all hold each other accountable and encourage one another.
Weekly Accountability: every week we’ll hop on a call and I’ll see if you’ve been hitting your goals… I’ll also answer any of your questions. You can tell me about how you’re week has gone, how you’ve progressed, and if you’ve hit your target for the week.
And, you can submit questions BEFORE the call if you want to ask a personal question that needs an answer. This is about helping you with ANYTHING that’s holding you back.
We’ve got no egos in Winners Only, and we’re all here to help each other out.
Monthly Accountability: at the end of every month we hold our Monthly Calls to celebrate our wins, give out prizes, and encourage people who might have had a “slow month”. Then I’ll set you specific goals for the following month and tell you what your #1 focus should be.
As you can see, there’s accountability every step of the way to make sure that you stay on track.
Daily >>> Weekly >>> Monthly
The Big 4 covers everything…
If any of the four steps are missing – Vision, Program, Nutrition, Accountability – then you won’t get the most out of your program.
These four are the key.
I’ve literally laid it all out for you…
Most fitness coaches just hand you a workout template to follow… and send you on your way.
This is why so many people drop out of programs and fitness challenges…
It’s not because there’s something wrong with you…
You just need ALL FOUR boxes to be ticked so you can make progress:
Correct Vision ✅
Correct Program ✅
Correct Nutrition ✅
Correct Accountability ✅
If all four aren’t ticked, then you’re at a BIG disadvantage!
I know of a guy who trains in the gym every day…
He is trying to “get lean”…
But, he eats four slices of toast with peanut butter almost every day.
And his coach in the gym hasn’t picked up on it!
What a waste of time, effort, and money. Seriously.
It’s no wonder that he’s struggling to reach his target weight after three months of effort.
This is why people quit!
Because if you put in the effort and don’t see results, then you’re going to drop off.
That’s why in Winners Only Luxe, I set competitions and give out prizes to make the habit-building process fun and competitive.
The best way to form a habit is to connect the right actions with a reward – by releasing dopamine.
The prizes could be anything like: sports supplements, training gear, wearable sports technology, cash prizes, a free month of 1-on-1 coaching, or more.
The whole goal is to make Habit Building an easy process.
I’m so confident in this program that if you don’t feel like you’ve had the biggest transformation in your life after 66 days…
Then just tell me and…
I’ll give you a FREE month of coaching!
I’ll work with you 1 on 1 for 30 days to help you get where you need to be!
So, to summarise everything…
Here’s everything you get
Winners Only Luxe
- A Vision Planning Training Course so you can have a REAL purpose to show up every single day.
- Winners Only Workout Vault With 20+ Proven Workouts to help you achieve ANY fitness goal.
- Winners Only Cookbook With 200+ Recipes to show you how easy (and delicious) healthy eating can be!
- Daily Accountability With Me In The Winners Only Discord to keep you on track with your daily habits.
- Weekly Group Coaching Calls so I can give hold you accountable, give feedback on your progress, and push you to keep progressing.
- Monthly Group Coaching Calls so I can analyse your monthly performance and habits… and help you plan the next 30 days to make it an even bigger success!
- Monthly Competition and Prizes to reward the Winners and top performers and make “Habit Building” a fun process for you.
On top of that…
I’ve also included THREE BONUSES to guarantee that you hit your goals!
Bonus #1: FREE access to all of my PREMIUM fitness courses (£2,600 value)
These programs go DEEP on specific topics about muscle-building, strength, and conditioning.
Programs include:
- Nutrition Mastery – Nutrition for Results: The Foundation of a Lifelong Physique (£120 value)
- Mindset Mastery – Elevate Your Mental Game to become Elite (£150 value)
- Anabolic Food – Unlimited Recipes for Rapid Results (£150 value)
- Look of Power – Transform into a Figure of Strength and Dominance (£180)
- The Big 3 Program – Unleash Your Strength with the Ultimate Big 3 Program – Master the Essentials of Powerlifting (£250)
- V-Taper Program – Transform Your Physique with the V Taper Program (£300)
- Anabolic Arms – Unleash Your Ultimate Arm Strength – Build Monstrous Arms Fast! (£250 value)
- And more!
Bonus #2: A FREE copy of my new book The 38 Laws of Strength & Power! (£9.99 on Amazon)
Some of what you’ll learn in The 38 Laws:
- The absolute BEST goal-setting technique that helped a client Dan Z lose 14 kg (over two stones) in just 8 weeks!
- Seven advanced weightlifting techniques that take your workouts to a whole new level.
- How to get “juice head” strength without touching a single steroid.
- How lifting lighter weights can lead to more (much more!) muscle growth than you’re getting right now.
- When to lift ‘low reps’ and when to lift ‘high reps’ if you want to build strength and size.
- How a former 4x Mr. Olympia builds thick forearms, huge biceps… and incredible grip strength!
- How ONE muscle can transform your entire physique.
- And a lot more!
Bonus #3: Lifestyle Questionnaire
(PRICELESS – only given to private clients)
This questionnaire is like a mirror! It will show you ALL of the bad habits you’ve built, so you can fix them.
This questionnaire shows you why you’re STUCK where you’re at…
… and it’ll give me a good understanding of you and your situation — so I can coach you better.
Can you see how much value I’ve added to the Winners Only Luxe coaching program?
You’re probably wondering how much a program like this costs…
Well, let me put it like this…
In-person clients have paid me upwards of £500 per month for a handful of sessions per week…
And my online clients pay me as much as £250 per month for coaching and a few calls per week…
But because this is a group coaching program, I’ve decided to lower the price.
So, just to recap what you get:
- A Vision Planning Training Course
- Winners Only Workout Vault With 20+ Proven Workouts
- Winners Only Cookbook With 200+ Recipes
- Daily Accountability With Me In The Winners Only Discord
- Weekly Group Coaching and Accountability Calls
- Monthly Group Coaching and Accountability Calls
- Monthly Competition and Prizes
- Bonus #1: FREE access to all of my PREMIUM fitness courses (£2,600 value)
- Bonus #2: A FREE copy of my new book The 38 Laws of Strength & Power! (£14.99 on Amazon)
- Bonus #3: Lifestyle Questionnaire
- (PRICELESS – only given to private clients)
(Hopefully, you can see that I’m doing everything I can to help you succeed)
I feel like £149.99 per month is a fair price for this coaching program…
But, I want this program to be affordable and accessible for everybody!
So I haven’t set the price at £149.99 per month.
It’s cheaper than that…
My new Winners Only Luxe program costs just £99 per month.
£99 per month…
To build healthy winning habits that stick with you FOR LIFE.
And if after 66 days you don’t think that you’ve had the BIGGEST transformation of your life so far…
Then just let me know and I’ll coach you for FREE for a month. No questions asked.
But wait, I’ve got some more good news…
Because I’ve just launched Winners Only Luxe, I’m offering a HUGE discount for the first group of members.
For a limited time…
You can get 50% OFF this program!
That brings the investment down to just £49.99 per month.
That’s less than £2 per day!
And when I raise the price to £99…
You’ll have lifetime access to Winners Only Luxe for just £49.99.
Here’s the thing though…
If you’re not truly serious about changing your lifestyle habits…
And if you’re not ready to make positive changes in your life…
Then I don’t want you to join this program.
I know it sounds harsh, but it’s true.
Yes, I do guarantee that you’ll have your biggest transformation in just 66 days…
But you’re the one who needs to do the work!
I can’t do it for you.
I don’t care where you are RIGHT NOW.
I don’t care if you’ve struggled to get in shape so far…
Or if you’re eating habits are a bit out of control at the moment…
That’s where you are right NOW.
I’m more focused on where you want to BE two months from now.
But only YOU can bring that clear vision and determination to become your best self.
I’d hate to be in a situation where I’m trying to hold you accountable and you’re refusing the coaching and advice that I give.
You’ve got to be a good fit for this program.
So even though the investment is really low — just £49.99 a month — don’t just join Winners Only Luxe on impulse.
Take your time and think about if this is really something that you want to do.
Because if you “drop out” of Winners Only Luxe for any reason, then you’re NOT allowed back!
So you either leave with new habits that you keep for life…
Or you leave struggling with the same demons you had when you joined.
I take my job seriously…
And MY JOB is to get you from
point A to point B!
I need to HELP YOU get you out of the rut that you’ve fallen into.
And once you’ve built Winners Habits, you’ll probably thank me afterwards.
That’s the plan…
To build your habits so strong that you no longer need the me.
Where YOU control your own diet, nutrition, and training plan…
And hold yourself accountable without my help.
That’s my ultimate goal for you.
But as I said before, if you’re not ready to put in the work then please don’t waste my time.
You’ve gotta get your head right and make a promise to yourself BEFORE you join, that you’ll give 110% to this.
And if you do, I think I could change your life forever.
So, right now, you’ve got
two choices to make…
You can either (A) decide to go at this alone.
Even though you know how hard it is to build winning habits because your brain is literally hard-wired to seek ease and comfort.
And I hate to say this but, in 12 months from now, you’ll likely end up in the same position that you’re in right now.
I know it’s a cliche, but…
If you keep doing what you’ve always done, then you’ll always get what you’ve always got. Something’s GOT to change!
So you can (A), keep trying to get fit on your own…
Or you can (B), try my Winners Only Luxe program
Follow the proven steps that I’ve laid out. And have me coach you and hold you accountable daily, weekly, and monthly.
Trust the Big 4 process… and see where you’ll be in 66 days.
The choice is entirely yours.
I’m not going to pressure you or beg you to join.
You can make your own decisions.
If you think joining my club is the best thing to do, then click the button below and sign up on the next page.
I look forward to seeing you on the other side!
Matthew Davies
Matty Davies,
Kind words from some of my clients…
Jason, Liverpool, UK
Chris, Leicester, UK
Abdullah, Medina, Saudi Arabia
Ben, Liverpool, UK
Stewart, Barcelona, Spain
Reference:
[1] 2019, Weight loss and weight gain among participants in a community-based weight loss Challenge, Department of Health and Human Performance: PMCID: PMC6318905 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6318905/
[2] How long does it take to form a habit? https://www.ucl.ac.uk/news/2009/aug/how-long-does-it-take-form-habit